Branding
Ferndene Quarries wanted to modernise their existing logo and company branding rather than starting from scratch so they didn’t alienate their existing customers. This was achieved by simplifying the flag symbol (a reference to the old Ferndene Speedway) and updating the typefaces and also the overall business card design.
The photo was taken on the family “Ferndene” farm by Thomas Busby www.tb-photography.co.nz. The fern symbol is a new element designed to represent the 4 companies owned by the Marsh family. The Ferndene name was derived from the abundance of ferns that grew very easily on the family property.